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Moonfruit takes on Squarespace with relaunch and integrates Lobster’s social media image search

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March 17, 2017

Moonfruit, the London-based website building platform, has relaunched its service
by introducing a range of new features including third-party apps, a social media
image search and improved chat-based support.

Back in 1999, if you needed a website, you either hired a designer or bought a
massive book with a CD strapped inside. This was until Moonfruit co-founders, Eirik
Petterson, Wendy Tan White and Joe White, created a platform to let regular folk
build something without all the fuss. The mission was a simple one, to democratise
the web and help people to launch new ideas quickly, regardless of how wild they
were.

In the early days, the product was completely free and supported by ads, but over
time it’s morphed through several guises to adapt to the ever-changing nature of
the web. From Flash-based DIY sites, through to subscriptions and packages which
included your own designer. In 2012, this flexibility was recognised by Hibu
(operating in the UK under the Yell brand), which acquired the platform for $29
million (£18m).

Over 7 million websites have been created via Moonfruit and today’s relaunch
brings with it some of the most radical advances to date.

Third-Party Apps
A rebuilt responsive page editor now integrates with a range of business tools and
services. These include social apps, Getty images, media players, Yell Free
Business Listings and Google maps.
These integrations reduce the need for customers to scour the web in search of
embeddable code snippets. There are plans to introduce further services including
Shoprocket’s advanced solution and Namsco domains/webmail.

Social Media Image Search
Customers are also able to search through over 5 million images from social media,
thanks to a partnership with Lobster. This is particularly good news for those
looking to find a unique photo of their local area or a specific occupation.

Lobster CEO, Olga Egorsheva, explains:

“It can be tricky to track down that perfect image when you’re creating a website for
a new business. With Lobster’s social media search, Moonfruit customers can
access live content across all the main social networks and license photos directly
from the general public. It often takes one really unusual shot to make a website
truly yours.“

Business Listing Service
Directories are useful for small businesses, especially in the early days. Moonfruit’s
new business listing service automatically posts to several leading directories and
allows customers to maintain one set of details in the editor. They just update once
and it’s updated everywhere.

Improved Support
There’s genuine intent to help customers and a new chat-based support system has
put the emphasis on one-to-one discussion. Carla Dawkins, Moonfruit’s Product
Director, explains:

“Replacing our support ticketing system with chat has really opened up the
conversation. Almost overnight, we found that our customers were speaking more
freely which gave us a better understanding of their problems. This in turn has
enabled us to support them better and use this feedback to refine the product. If
our soaring Trustpilot score is anything to go by, customers seem to like it!”

Background

Moonfruit
London-based Moonfruit consists of 30 designers, developers and entrepreneurs
who are passionate about great design and great products. For almost 20 years, it’s
software has helped small businesses, startups and design communities create over
7 million websites.

In 2016, founders Wendy Tan White and Joe White were awarded MBEs.

Lobster
Lobster is an AI-powered platform which enables brands, agencies and the media
to license visual content directly from social media users and cloud archives. It
trawls through all of the main social networks (Instagram, Flickr, Facebook, Vk,
YouTube, Vimeo) along with several of the largest cloud storage providers, such as
Dropbox and Verizon Cloud.

It was launched in 2014 at TechCrunch Disrupt and the team includes 3 founders, 4
tech developers and 4 in marketing.

Media Contact Information
Moonfruit
Name Carla Dawkins
Role Product Director
Email cdawkins@moonfruit.com
Phone +44 7584 047663
Lobster
Name Olga Egorsheva
Role CEO & Co-founder

Email olga@lobster.media
Phone +44 7749 907397

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