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Wolf Eyewear: Leading Independent British Eyewear Brand Takes New Collection to Paris

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October 6, 2017

London, UK – 6 October 2017 – Wolf Eyewear, the family-run, independent frame designers, are proud to be exhibiting for the first time at SILMO’s 50th-anniversary show in Paris to launch their new Wolf 2018 collection. Wolf Eyewear will be showcasing their latest range of Wolf Adults, Wolf Cubs, Sunglasses and new Teen frames to industry professionals and international buyers.

Wild About Colour Orange

Wolf Eyewear’s attendance at SILMO marks a unique milestone for the company. As a growing brand, the company has generated huge interest in the UK, providing new and exciting glasses to independent retailers. Tom Wolfenden, Director of Wolf Eyewear, says “Our first international show is very exciting and we can’t wait to take our bold and colourful frames to the global marketplace”.

At SILMO, Wolf Eyewear will be launching their newest and brightest Spring/Summer 2018 collections available across the range. Founder and Director Margaret Wolfenden added “The launch of the Wolf Teen brand is hugely exciting. Teenagers are currently underserved in an ever-conscious fashion-oriented world. Our unique, colourful frames feature bold and beautiful curves often seen in many adult frames, combined with a mixture of bright colours”. Wolf Teen frames have been designed to allow greater choice for teenagers in need of affordable glasses who still want to stand out and be different. As teenagers become bolder in their use of colour, there is a strong market for daring and wild frames that show off a person’s unique personality.

All frames will be available to order at SILMO Paris, the optics exhibition for professionals within the industry. Wolf Eyewear look forward to seeing you on their stand 6 D 099.

To view all the full collection, visit: www.wolfeyewear.com

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Elliot Banks, GLW Media
London, UK
020 3318 4001
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