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Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your usual list of journ...

I like to say that 80% of marketing is customer research. I’m sure you agree: when you understand your customers inside out, marketing is a lot ea...

Half of people now get their news from social media. Gone are the days of nipping to the shop to get a newspaper in the morning. Instead, we reach...

For lots of content pros, the production of content is the easy part. We’re creative at heart - we probably started out as writers - perhaps faile...

Spring is upon us, bringing with it a host of seasonal events that can fuel your next spring marketing campaign. In March, there was St Patrick’s D...

Let's talk about your content creation strategy. The pandemic forced a lot of brands to venture online where they faced fierce competition. To st...

Gone are the days of picking up the phone and pitching your latest product launch or award to the biggest print publications in the city. Instead,...

If you're wondering how to distribute content, you're not alone. Let me set the scene. You’ve written a stand-out piece of content that beats any...

Let's face it, SaaS content marketing is tough. Unless you don't want to stand out. Companies that have content as a solid part of their marketin...