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Blog
March 28, 2022 | blog
International Ignorance?
Our latest study reveals where people are most and least informed when it comes to international news.
June 15, 2021 | pr
How to Find Niche Publications for Your Niche News Stories
Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your usual list of journ...
June 10, 2021 | content-marketing
The Jobs to Be Done Framework: What It Is and How to Use It
I like to say that 80% of marketing is customer research. I’m sure you agree: when you understand your customers inside out, marketing is a lot ea...
May 20, 2021 | pr
7 Tried and Tested Ways to Use Social Media in PR
Half of people now get their news from social media. Gone are the days of nipping to the shop to get a newspaper in the morning. Instead, we reach...
May 18, 2021 | content-marketing
Content Distribution Tactics: Macro vs Micro
For lots of content pros, the production of content is the easy part. We’re creative at heart - we probably started out as writers - perhaps faile...
May 07, 2021 | marketing
Plan Your Next Spring Marketing Campaign With These 6 Inspiring Ideas
Spring is upon us, bringing with it a host of seasonal events that can fuel your next spring marketing campaign. In March, there was St Patrick’s D...
April 19, 2021 | content
The 6 Key Elements of a Successful Content Creation Strategy
Let's talk about your content creation strategy. The pandemic forced a lot of brands to venture online where they faced fierce competition. To st...
April 12, 2021 | pr
The Ultimate Guide to Inbound PR: What, Why, and How
Gone are the days of picking up the phone and pitching your latest product launch or award to the biggest print publications in the city. Instead,...
March 19, 2021 | content-marketing
How to Distribute Content: 7 Impressive Ways the Experts Are Doing It
If you're wondering how to distribute content, you're not alone. Let me set the scene. You’ve written a stand-out piece of content that beats any...
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