Not everyone prefers consuming content in the same format as you do, which explains why repurposing content examples are a dime a dozen.
My brother prefers snacking on bite-sized videos. Sometimes, he goes on to watch longer ones. But videos aren’t for me. Podcasts are. Although that content format isn’t one that my brother touches.
Do you see what’s happening here? As I said, we all have different preferences when it comes to consuming content. This doesn’t mean you need to create new content to satisfy every consumer’s diet. Instead, you can repurpose the same content in different formats.
Hard to believe?
Let’s walk you through different repurposing content examples so you can learn how different brands are getting more people to enjoy their content. With each example, we’ll also cover actionable tips so you can replicate the repurposed content example for yourself.
10 Creative Repurposing Content Examples
Ready? Let’s dig in.
1. Turn your blog posts into an infographic
Infographics improve reading comprehension by 50%. No wonder they’re such a popular choice among visual learners comprising 65% of our global population. Thanks to the high demand of infographics, lots of businesses convert their blog content into this go-to visual format.
A good case in point is this post on the best Instagram hashtag generator tools by Shane Baker.
You can do the same without hiring a designer as DIY design tools make it easy to create infographics (choose from ready-made infographic templates and save yourself a ton of time).
Tips to repurpose blog content into an infographic:
- Go through your Google Analytics reports to learn which blog post is doing the best among your published posts.
- Next, read through the content to pick out interesting takeaways. If it’s a listicle, take each point on the list to add it to your infographic.
- Summarize the content you’ve gathered, so you have your infographic copy ready.
- Design a stunning infographic.
See, this wasn’t so hard, was it?
2. Turn your tweets into a blog post
I’ve done this myself. Not only did it help me save time writing my blog post, but it also helped me get my content in front of maximum eyeballs.
There are two parts to this repurposing content example. Firstly, if you participate in Twitter chats, you can convert those tweets into a blog post. You can either list your tweet answers explaining the chat’s topic or you can flesh out your answers to create a new blog post like I have done.
Follow these steps to DIY this content repurposing method:
Select a Twitter chat that gets a lot of traction.
- Gather all the answers you gave in the chat along with valuable answers from other participants.
- Write an intro and an outline based on the questions asked in the chat.
- Flesh out your post.
Alternatively, you can search for a specific hashtag, that you want to write a blog post on, say #contentmarketing and round up interesting tweets that you find. Qordoba did the same in their blog post on content strategy advice.
Word of caution: when creating a tweet round-up, always ask for the tweeter’s permission before adding their content.
3. Turn your podcast interview into a blog post
Although 7.1 million people in the UK listen to podcasts weekly, there are still lots of people out there who prefer consuming written content.
To make your content accessible to the written-content-loving folks, you can either do a simple transcription of your podcast episode like Utmost does. Or, you can put in some time and write a summary of the episodes, highlighting its key takeaways and repurposing quotes from guest speakers.
Wondering how to go about repurposing your podcast content into blog posts?
Get started today with these tips:
- Read and highlight important takeaways from your podcast episode.
- Once you get a hold of this process, you can simply make notes for the blog post when recording your podcast if you’re the host.
- Then add content from your end – summarizing it all and highlighting quotes.
4. Repurpose informational takeaways from long-form content into social content
Wyzowl is one of the best repurposing content examples here:
They create content for their social channels from their long-form content. This content could be a blog post, research paper, or even findings from a survey. The idea is to take value-packed statistics or facts and package them into a popular social format such as a video, graphic, or carousel.
Convinced this is a good content repurposing idea? Use these tips to replicate it:
- Highlight some interesting stats or findings from your long-form content.
- Write your copy explaining the stat.
- Prepare a video or graphic (again, you can use a DIY tool to create these).
5. Package a blog post into a video
This is one of my favorite repurposing content examples. In fact, I always keep an eye out to see how brands do this. Visme’s YouTube channel is a grand example of such repurposed content.
Take this video, for instance:
The team hasn’t created it from scratch. To do so would be foolish. Instead, they’ve repurposed content from this blog post for the video above.
If you plan to do this for yourself, follow this action plan:
Find out which of your blog posts are performing well. This will tell you which of your posts are popular, therefore, worth repurposing.
- Write an engaging intro for the video. Of course, this’ll be different from your blog post’s introduction.
- Prepare an outline based on your blog piece’s main take home messages and you’re all set to shoot your video.
6. Turn internal data into an infographic
If your company cranks out original research, this repurposing content example is for you. Instead of letting all your findings sit in an elaborate report, convert them into an infographic.
This infographic by Venngage is a good example of what I’m talking about. The team made an infographic including their findings from a survey on visual content.
The process to repurpose content this way is pretty similar to other processes above:
- Dive into your research to select the amazing stats.
- Write a simple, brief text for your infographic copy that explains your stats.
- Hire a designer or use a DIY tool for creating an infographic.
7. Compile similarly-themed blog posts into a book
Joe Pullizzi’s book Epic Content Marketing is an epic example here. Pressed for time to create content for his book, Pullizzi decided to repurpose his blog content into book content and it worked wonders.
Why? Because not all your book readers have read your blog. So you are only going to squeeze out value from every penny you invest in creating blog content by converting posts into another content format.
And, it doesn’t always have to be a physical book. You can also group blog posts and package them into an eBook.
Ready to repurpose your blog content? Follow along:
- Select similarly-themed posts or blog pieces that talk about different aspects of the same topic.
- Write an outline for your book so you can arrange all your blog posts in a proper sequence.
- Compile and publish away!
8. Use blog content to answer questions on Q&A platforms
You can always reduce the time you spent on platforms like Quora by repurposing blog content. Imran Esmail over at Smartblogger explained the entire process in this blog post.
Repurposing content this way isn’t rocket science:
Start by selecting questions on Quora you’ve written about.
- Copy and paste any sections from your blog post to answer a question, and make sure it correctly answers the questions.
- At the end of your answer, give a link to your blog post so readers know where they can get more details to your answer.
9. Convert long-form content into downloadable PDFs or checklists
Such supplementary content is a great way to get more people to read your content. In fact, adding a checklist can also make your content actionable. Sprout Social did this pretty well:
For creating downloadable PDFs, use an online converter to convert your blog post into a PDF.
For repurposing your content into an actionable checklist:
- Highlight the key takeaways or action steps from your blog post or from its outline if you’re in the habit of writing those.
- Arrange the pointers into a checklist and pair them with your blog posts.
10. Repurpose blog posts or long-form content into a slide deck
This makes your content easily digestible for those who prefer consuming visual content instead of reading guides.
Here’s an example from AdExpresso repurposing blog content to a slide deck on social proof marketing:
To do the same:
- Highlight interesting takeaways (a stat, research, or fact) from your blog post.
- Turn each takeaway into a slide and upload the complete deck on SlideShare.
Here’s hoping that these repurposing content examples have inspired you to dress your best performing content into other formats and make the most of the money you invest in content creation.
Remember: you don’t need to create new content all the time.
Instead, you can always repurpose existing content into new formats to make the most of it.