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Driving traffic to content is the number one goal for brands. However, many simply go for the scattergun approach where quantity rules the day. Wh...

Here’s a disturbing fact: Most of the content you create will never reach your audience. And it’s not because you forget to hit publish but because...

I’ll pick a poorly written blog post with a catchy headline over an excellent one with a dull headline any day! Why? Because a catchy blog post h...

If you ever want to make your job as a PR professional easier, you need the right PR tools and software. Without these tools and software, you’d f...

Welcome to this guide for creating high quality content that'll give you a higher chance of getting backlinks in 2021. First, we'll cover what back...

2020 was an unusual year. It completely swept people off their feet as no one saw a global pandemic coming. At least, it wasn't something I ever i...

If you regularly send press releases to journalists but don’t get much traction, this blog post is for you. Is there a sure-fire way of getting ou...

Fed up with content marketing books that turn out to be utter tripe? That was me too. When I googled “content marketing books” looking for inspi...

Guest blogging has long been used by marketers as a way to feature industry expert voices, boost publication numbers, and drive up site traffic.  ...