If you work in marketing, advertising, PR or a creative field, you’re probably familiar with creative briefs. You may also be aware of how important they are and (unfortunately) how many times they’re not given the attention they need. A creative brief defines the scope of a project and its
If you’re a content creator, you work hard to develop material that provides value to your target audience. But once the content is complete, your next challenge is getting it out in the world. Content syndication isn’t a new concept, but it’s one with a lot of mystery attached to
Back in 1996, Bill Gates wrote an essay called “Content is King,” in which he predicted that most of the money made from the internet would come from content. For years after, digital marketers around the world lived by that phrase, and for good reason. Content has had a huge