Every day, we have loads of different conversations with everyone around us; some are about everything and nothing and go on for absolute ages, like the chats we have with friends. Some, however, have more of a purpose, like a quick office meeting or a rundown of the house rules for someone visiting you. And …
Aiming to generate as much media coverage as possible? While social media can occasionally be the spark that starts a fire of media coverage, old fashioned techniques such as sending out a press release are usually a far more reliable way to attract the attention of journalists. Press releases have been a mainstay of public …
Effective PR is all about monitoring buzz, following media trends and publicising your product, service or business when the opportunity strikes. The right media monitoring software can help to make this process significantly easier, helping you get measurably better results. Today, a wide range of tools are available to make tracking media mentions, competitors and …