New York, US. October 30th, 2025 — Digital Tails Group (“DTG”), a subsidiary of Bowmo, Inc., in collaboration with The Cabinet Shop, a UK-based furniture manufacturer (https://thecabinetshop.co.uk), announced the release of an in-depth case study highlighting the implementation of a 3D visualization and product customization platform that redefines how customers design and order bespoke cabinetry online.
DTG developed a 3D configurator with rules-driven pricing seamlessly integrated into The Cabinet Shop’s Shopify storefront. Beginning with cupboards—the company’s most popular product—the system was built as a scalable foundation designed to accommodate the full product catalog and future innovations such as AI-driven configuration.
From the outset, the initiative addressed several business-critical challenges while establishing a strong digital foundation for sustainable growth.
Previously, customers had to rely on manual forms and email exchanges. The new solution enables them to configure cabinets directly on the website—adjusting dimensions, finishes, and layouts in real time while instantly viewing the corresponding visuals and pricing.
Historically, The Cabinet Shop’s design team created custom drawings for nearly every request, consuming significant time. By automating standard configurations, the configurator frees designers to focus on complex and bespoke projects, dramatically shortening the sales cycle.
Each configuration automatically generates precise production specifications. This eliminates costly errors and miscommunications, ensuring that the delivered products align perfectly with customer expectations. A rules-driven validation layer safeguards against incompatible combinations and input mistakes.
Beyond cupboards, The Cabinet Shop plans to expand into new furniture families such as media units, dressers, and bookcases. DTG’s modular platform—featuring a master renderer and flexible rules engine—allows effortless expansion without extensive redevelopment.
Instead of relying on a single entry point for customization, the system dynamically creates multiple pre-configured product pages. Each page targets specific search intents, enhancing visibility and driving qualified traffic from diverse customer segments.
“With the configurator, customers can design their own cabinets in real time. This takes pressure off our designers, reduces back-and-forth communication, and speeds up the process.”
— Lewis Nichols, Founder of The Cabinet Shop
— Lewis Nichols, Founder of The Cabinet Shop
Read the full case study: https://digital-tails.group/case-studies/the-cabinet-shop-furniture-3d-configurator-case-study
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