SINGAPORE. September 27th, 2023 - Hickey, the dating app empowering meaningful connections, has launched Fun Moment - an innovative new communication feature available after users match. Fun Moment provides a private manner to exchange disappearing photos, making conversations more exciting.
The launch of Fun Moment comes as Hickey continually explores optimizing the social fun factor for users. Inspiration for the feature arose from Hickey’s user feedback, which revealed unexciting or offensive photo exchanges as a pain point in online interactions. By combining vanishing photos and Hickey’s immersive chatting, Fun Moment redefines real-time engagement.
"Fun Moment allows matched users to continue conversations in a memorable way and build deeper connections," said Hickey Team. “It provides a playful new avenue of self-expression and discovery.”
Following the successful market validation of pioneering features like Flash Chat as romance booster, the Hickey team remained focused on elevating the user experience. It joins existing popular features like Travel Mode, Advanced Filters, Backtrack and more. As a major update this quarter, Fun Moment marks another milestone in Hickey’s product-led growth.
Early feedback on Fun Moment has been enthusiastic from Hickey’s passionate community. “It made my chats so much more fun and exciting,” said one user. “You really get to know matches on a deeper level this way.”
Hickey proactively offers interactive in-app events and influential collaborations to build its market presence. In addition to ongoing marketing efforts, word-of-mouth beyond Hickey's user community has become a major driver of organic growth. On the strength of its product innovation, Hickey is actively increasing market share in North America. According to app analytics platform Sensor Tower, while Hickey remains a steady iOS performance within the last quarter, Hickey has an impressive growth in Google Play ranking, entering into the Top 10 Free Dating Apps.