New York, USA. August 28th 2025 — Digital Tails Group and Cyberfox Agency have teamed up with The Strap Tailor Ltd., a UK-based premium watch strap brand, to introduce a web-based 3D configurator that is set to transform the luxury accessories shopping experience.
The platform enables customers to design their own handcrafted watch straps in real time — choosing from leather types, stitching colors, edge finishes, buckle styles, padding, and perforation options — all displayed in a high-fidelity 3D interface. Fully integrated with Shopify for e-commerce and Klaviyo for customer relationship management, the tool offers live pricing, inventory synchronization, and personalized marketing follow-ups.
Once a customer finalizes a design, the platform generates a dynamic PDF order summary complete with a shareable configuration link, encouraging social sharing and organic word-of-mouth promotion.
Built for Scale and Engagement
Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor’s existing online store. The solution is designed for long-term scalability, with future upgrades including:
Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor’s existing online store. The solution is designed for long-term scalability, with future upgrades including:
- Exclusive branded watch collections to expand product offerings
- Augmented reality (AR) try-on to boost conversion rates
- Social commerce integrations to increase organic reach
By combining cutting-edge visualization with a frictionless purchasing journey, the platform positions The Strap Tailor to compete strongly in the $50B+ global luxury watch and accessories market.
Voices from the Collaboration
David Richards, Founder of The Strap Tailor: “Our customers told us they wanted a more personal and interactive way to explore our products. This platform delivers exactly that, making it easier than ever to experience our craftsmanship while giving us a unique edge in a competitive market.”
Aleksei Shestakov, Chairman of the Board & CMO, Digital Tails Group: “We built this tool from day one with scalability in mind. By integrating directly into Shopify and using Verge3D, we’ve created a lightweight, high-impact solution that meets performance needs without overextending resources.”
https://digital-tails.group/the-strap-tailor-case-study
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https://digital-tails.group/the-strap-tailor-case-study
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