CHICAGO, USA. October 17th, 2025 - Marks has announced its relaunch as a unified Brand Creation Platform, bringing together Marks, Equator, and SGK Creative to form one integrated global offering within Propelis. The new platform connects more than 1,800 creators across 21 countries and 38 studios, giving clients seamless access to strategy, creative, content, digital innovation, and production - all within a single connected system.
The move comes at a pivotal moment for brands navigating an increasingly complex marketing landscape. As creativity, commerce, and technology converge, speed and cultural relevance have become critical to growth, the new Marks model is designed to help clients move with greater intention, translating ideas into outcomes faster than ever before.
By aligning its global creative and operational capabilities, Marks delivers greater speed, agility, and creative impact, eliminating silos and enabling teams to move from idea to execution in real time.
“Brands need to move quickly and can’t be held back by process or organizational silos,” said Rob McCarthy, President of Marks. “We’ve organized people, process and tools so we can deploy the right talent, to the right challenge, at the right moment to deliver the right solution.”
The Marks Brand Creation Platform: Plug In. Power On.
The Marks Brand Creation Platform has been built around four connected fundamentals designed to accelerate brand creation and delivery:
- Intelligent Collaboration: Direct access to global expertise across Creative, Strategy, Brand Experience, Content Solutions, Digital Commerce, and Engineering.
- Proprietary Tech Stack: Built on one global operating system, the entire team of experts at Marks is connected to AI-enabled workflows that include early adoption of several AI models. Marks’ proprietary stack is developed and supported by 5Flow, the technology backbone of Propelis.
- One P&L: A single business structure for transparency, faster decision-making, and seamless access to capabilities.
- Brand as Fundamental: Brand design sits at the heart of everything Marks does - ensuring consistency, creativity, and cultural relevance.
“Marks blends creativity and technology to help brands stand out with purpose, transforming complexity into creative systems that build cultural relevance at scale,” added Kurt Kretten, Chief Creative Officer at Marks. “By fusing design, technology, and culture, we’re helping brands show up with originality and purpose, creating work that lives in the world, not just in the feed.”
A New Leadership Collective
The newly formed global leadership team unites talent from across creative, digital, and operational disciplines. Together, they represent a new kind of brand-creation leadership - one that combines global reach with entrepreneurial spirit and local insight.
- Caroline Day, Chief Client Officer
- Kurt Kretten, Chief Creative Officer
- Kathryn Sloane, Executive Managing Director, APAC
- Rachel Johnson, Global Head of Operations
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Jeff Adkins, Global Lead, Digital Innovation and Content
Reflecting on the relaunch, Rob McCarthy said: “This sets a new standard for how brands create, connecting imagination, innovation, and impact in one agile global platform. It’s more than an evolution; it’s a statement of intent that creativity, powered by technology, remains the most powerful force for brand growth.”
ENDS
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