TEXAS, USA. December 12th, 2023 - Following the launch of Panache Cruises in the US in July 2023, this week sees the official launch of the company’s loyalty program – Founders.
With ambitions to become the most rewarding loyalty program in the luxury and ultra-luxury cruise sector, the new rewards program will offer US cruisers a wide range of value-added benefits.
The new program from Panache Cruises extends far beyond a traditional points and rewards structure. Benefits include a unique program of Founders Cruises, hosted by James Cole (Founder of Panache Cruises) and the company’s growing list of celebrity Ambassadors.
Founders members are also assigned a dedicated ‘Cruise Connoisseur’ from the point of joining. Offering an end-to-end concierge service, Panache Cruises’ Connoisseur model underpins the company’s award winning customer service framework.
Further benefits include VIP ship visits and invitations to other exclusive land based events. Members of the program also receive luxury gifts and incremental benefits every time they move up a tier.
With four different levels/tiers, Founders aims to become the most generous program in the luxury cruise sector. As people ascend through each tier, the more value they will receive when booking future cruises.
Significantly, the program allows luxury cruisers to earn points across Panache Cruises’ extensive portfolio of luxury and ultra-luxury cruise lines. Consequently, members can accrue points with one cruise line and redeem them when booking with another.
The new Panache Cruises initiative is structured to complement loyalty programs at partner cruise lines too. Consequently, customers can accrue points and benefits in two different programs at the same time and realise greater benefits as a result.
James Cole, founder and CEO, Panache Cruises said: “Despite being rated 5.0 out of 5.0 on Trustpilot, with almost 1,000 reviews (the highest in our peer group), our Founders program aims to take our ‘nothing is too much trouble’ approach to customer service to the next level.
“As we develop our business in the US, we want to show our appreciation to our American customers. Founders will offer our US clients a portfolio of value-added benefits and outstanding value when booking luxury and ultra-luxury cruises.
“Our first time customers can currently obtain up to $2000 in savings and these savings will only grow as people move through the Founders tier structure. Points are awarded for every dollar spent, which can be redeemed against future bookings with Panache Cruises.
“Of key significance is that people can spend their points when booking with any of our partner cruise lines. Furthermore, our program is designed to complement the loyalty programs of our partner cruise lines. There is very much a case of double the benefit therefore.
“However, it is our schedule of Founders cruises which sets this loyalty program apart. Hosted by myself and our growing list of celebrity ambassadors, Founders members can access some truly exclusive itineraries with a range of immersive talks and excursions that are not available anywhere else.
Cole concluded: “I believe that our unique customer service proposition will prove very popular. We have some great plans for Founders and we believe that it will become one of the most rewarding loyalty programs in the cruise sector.”
For more information about the Founders program, visit https://www.panachecruises.com/founders