London, UK. 20th November 2023 - Pursue Fitness, a leading UK-based fitness apparel and accessories brand, is thrilled to announce its expansion into the United States. Under the strategic leadership of Director Michael Hughes, this move marks a significant milestone in the company's global growth strategy.
Michael Hughes, known for his visionary approach in the fitness apparel industry, will spearhead the US expansion. "Entering the US market is a pivotal step for Pursue Fitness. We're excited to bring our unique blend of style, comfort, and performance to a new audience," said Hughes. "Our commitment to quality and innovation has resonated well in the UK, and we're confident it will do the same in the US."
Pursue Fitness, established in 2013, has rapidly grown into a well-respected brand in the UK, known for its high-quality products that blend function with fashion. The expansion into the US is expected to introduce American consumers to a diverse range of products, including the brand's popular performance wear and lifestyle apparel.
The US launch will see the introduction of an exclusive US website, offering seamless shopping experiences to American customers, along with dedicated customer service.
"We believe that fitness is a journey, and our mission is to support that journey with products that don't just meet but exceed expectations," added Hughes. "We're not just selling apparel; we're building a community, and we're excited to grow that community in the US."
For more information about Pursue Fitness and their US launch, please visit https://www.pursuefitness.com/