America’s “Original Printer” Returns to Promote LUXfx and SOC2 Accreditation in a Bold New Era for Commercial Print
Carol Stream, IL. August 25th, 2025 — In a move both deeply historic and entirely unorthodox, TEAM Concept Printing announced today that they have announced today that they have appointed Benjamin Franklin, reimagined for the modern print age, as their honorary spokesperson for the remainder of 2025.
Franklin, widely regarded as “The OP (Original Printer),” will serve as the face of TEAM’s marketing campaigns, thought leadership content, and facility tours.
Franklin, widely regarded as “The OP (Original Printer),” will serve as the face of TEAM’s marketing campaigns, thought leadership content, and facility tours.
“Franklin isn’t just a symbol of American ingenuity, he’s the first guy who ever looked at a blank piece of paper and said, ‘I can monetize that,’” said Tony Rouse, CEO and Founder of TEAM Concept Printing. “If he can’t sell our FSC-certified, G7 Master Printer operation with custom packaging and in-house production, no algorithm can. But let me be clear, if Ben underperforms, I’ll pull the plug. Literally. The clock is ticking…”
TEAM Concept Printing, headquartered in Carol Stream, IL, is a national leader in high-impact print finishes, like their exclusive LUXfx technology that blends sensory finishes with eye-popping effects. Known for delivering every stage of the production process under one roof, including fully integrated fulfillment solutions, TEAM saw a unique branding opportunity in resurrecting Franklin for the digital age.
"Let’s be honest, he's America's original influencer,” said Jeff Howicz, Chief Commercial Officer at TEAM. “He practically invented the press release. So, it made sense to have him help push our newest offerings in direct mail, custom packaging, and SOC2-compliant data handling. The man discovered electricity. So he can handle a little variable data printing.”
When asked how he is adjusting to his role, Howicz offered: “He thinks our two massive KOMORIs are witchcraft and he tried to revolt against our modern equipment line, but otherwise he’s fitting in just fine.”
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