Generational Survey Strikes a Chord
PHOENIX, AZ, December 19th, 2023 – A December 2023 Vinylly user survey provides intriguing insights into how its population of Baby Boomers, Gen Xers, Millennials, and Gen Zers view music in the context of relationships and social experiences.
Music transcends age, but how it’s experienced and valued can vary significantly across generations. Key highlights of these generational differences found below. Deeper analysis can be found in Vinylly’s blog post on the survey results.
Spotify Wrapped: Not so accurate for all Everyone is talking about it and sharing it, but do they stand by it? While 72% of Millennials find Spotify’s recommendations on point, only half of Baby Boomers and Gen Z agree. Gen X feels especially misunderstood by their Spotify Wrapped at only 33% accuracy, suggesting a digital divide in the way this generations use Spotify.
Geographical Barriers and Music Compatibility Interestingly, only 17% of Baby Boomers and 22% of Millennials would consider relocation for a music-matched partner, contrasting with a more eager 44% of Gen X and 40% Gen Z.
Road Trip DJ Preferences: A Harmony of Control and Trust Baby Boomers have some conditions they’d like you to know about when it comes to music on car rides. Rather than being open to a partner DJing, Baby Boomers want the most control over the playlist with veto power or shared time. Meanwhile, Gen X and Millennials seem to be more laid back and may opt to lean into music discovery on a road trip. Gen Z, while not as opinionated as Baby Boomers still favor shared control.
Concert Behaviors: From Sober Tunes to Buzzed Beats The majority of Baby Boomers (83%) and Gen X (61%) choose sobriety at concerts, valuing clear memories over buzzed experiences, a sentiment less prevalent in 39% of Millennials and 60% of Gen Z. Millennials were also the least likely to be mostly sober.
Tech at Concerts: A Generational Split Screen Most Gen Z (50%) are comfortable with their concert companion being on the phone, indicating a generational shift towards digital integration at live events, unlike the 67% of Baby Boomers who prefer undistracted company. Millennials were most closely aligned with Baby Boomers here.
Looks vs. Lyrics: What’s Your Dealbreaker? A significant 83% of Baby Boomers and Millennials, and a notable 80% of Gen Z, would prioritize music compatibility over looks, whereas Gen X shows a slight tilt towards aesthetics.
"Music is a heartbeat that connects people, and our survey illustrates how deeply it influences relationships across generations," said Rachel Van Nortwick, CEO and Founder of Vinylly. "From the intimacy of shared playlists to the social fabric of concerts, music weaves people together, and Vinylly is proud to orchestrate these connections."
"Music is a heartbeat that connects people, and our survey illustrates how deeply it influences relationships across generations," said Rachel Van Nortwick, CEO and Founder of Vinylly. "From the intimacy of shared playlists to the social fabric of concerts, music weaves people together, and Vinylly is proud to orchestrate these connections."
The survey's findings not only underscore the app's innovative approach to matchmaking but also underscore the nuanced role music plays in dating and social interactions.
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