Like most content online, a press release is like a sandwich; a catchy introduction is at the top, the meat is in the middle, and the conclusion is at the end. Still, a certain cadence and format are expected from press releases, and you want journalists to be excited by your news, not raise their …
20 of The Best Examples of Press Releases (Updated 2022) Read More »
Half of people now get their news from social media. Gone are the days of nipping to the shop to get a newspaper in the morning. Instead, we reach for our phones and start scrolling. If you choose to ignore the shift in media consumption, you could be missing out on a huge opportunity. In …
7 Tried and Tested Ways to Use Social Media in PR Read More »
Every day, we have loads of different conversations with everyone around us; some are about everything and nothing and go on for absolute ages, like the chats we have with friends. Some, however, have more of a purpose, like a quick office meeting or a rundown of the house rules for someone visiting you. And …
Aiming to generate as much media coverage as possible? While social media can occasionally be the spark that starts a fire of media coverage, old fashioned techniques such as sending out a press release are usually a far more reliable way to attract the attention of journalists. Press releases have been a mainstay of public …
Effective PR is all about monitoring buzz, following media trends and publicising your product, service or business when the opportunity strikes. The right media monitoring software can help to make this process significantly easier, helping you get measurably better results. Today, a wide range of tools are available to make tracking media mentions, competitors and …
Tired of sending out press releases without results? From a weak announcement to writing that feels overly complicated, a number of factors can prevent your press release from capturing the attention of journalists, bloggers and other online influencers. You don’t need to spend hours editing and reading over your content to get it perfect. You …
If you ever want to make your job as a PR professional easier, you need the right PR tools and software. Without these tools and software, you’ll find that you’d be spending way more time writing/editing press releases, hunting down email addresses of journalists, and tracking the performance of your PR campaign. You could also …
24 Best Public Relations Tools and Software for PR Professionals in 2022 Read More »