Targeted Press Release Distribution
Reach the Right Journalists. Get Your Story Seen.
Getting your news in front of the right journalists is what makes a press release work. PR Fire’s Targeted Press Release Distribution service connects your story with journalists, editors, publishers, and media outlets that actively cover your industry, location, and area of expertise.
Whether you’re launching a product, announcing company news, sharing new research, raising investment, or building brand awareness, our targeted media outreach helps put your story in front of the people most likely to cover it.
We don’t believe in blasting your press release to thousands of irrelevant contacts. Every campaign is carefully researched and targeted to journalists and publications that are most likely to be interested in your news, giving you a better opportunity to earn meaningful media coverage.
Targeted Press Release Distribution from $150 • Trusted by 10,000+ businesses • 4.9★ Google Reviews • 1.8 million global media contacts
How PR Fire Bespoke Media Distribution Works
We send your press release to our qualified list of journalists known to be writing about industry-related topics. This gives your story the best chance of getting coverage that makes sense for your business.
Every campaign is supported by a dedicated PR manager who builds a customized media distribution list based on your industry, target audience and news angle. We focus on relevance to drive stronger journalist engagement, higher quality placements and more organic media pickup.
Our simple pay-as-you-go portal lets you build your campaigns with ease while staying in control of your budget. Our PR executive team reviews each press release before publishing. We will work with you to ensure that the content is newsworthy, acceptable, accurate, and correctly formatted to receive the best results.
Why Choose PR Fire?
What is targeted press release distribution? It’s the process of getting your press release in front of the journalists, editors, publishers, and media contacts most likely to be interested in your story.
Instead of sending your news to thousands of irrelevant contacts, targeted distribution focuses on the people and publications that matter most based on your industry, location, audience, and news angle.
This gives your story a stronger opportunity to generate journalist interest, media coverage, and valuable earned media mentions.
Built for Maximum Media Relevance
Every campaign is individually researched and targeted to help ensure your news reaches journalists and publications that genuinely cover your industry and subject matter.
No Long-Term Contracts
Pay only when you have news to share. No subscriptions, retainers, or long-term commitments, with campaigns starting from $150.
Dedicated PR Specialists
Every campaign is managed by an experienced member of our in-house PR team, helping ensure your press release reaches the most relevant media contacts.
SEO Benefits
Press release distribution can complement your broader digital marketing strategy by increasing brand visibility, creating opportunities for authoritative mentions, and strengthening your online presence.
Fast Turnaround
Press release distribution can complement your broader digital marketing strategy by increasing brand visibility, creating opportunities for authoritative mentions, and strengthening your online presence.
Trusted by 10,000+ Businesses
From startups and nonprofits to agencies and global brands, PR Fire has helped more than 10,000 businesses and organizations get their news in front of the media.
Your Go-To Press Release Distribution Team
Let PR Fire be the distribution team for your business. Our pay-as-you-go system lets you scale your campaigns as needed – with no contracts or unexpected fees.
We have an active 1.8m media database covering journalists, bloggers, influencers, and podcasters in 200 countries. Our goal will always be to create a custom media list for each campaign we work on.
We prioritise relevancy over list size, but typically, each list will contain approximately 500 contacts. We use the press release content, key search terms, your guidelines in the industries and sub-sectors of those industries, and geo-location preferences to build the list for you. We’re also happy to take any suggestions from our clients on publications or journalists they’d like to target to ensure we’re including those, too.
Our goal is always to create a custom media list for each campaign we work on, filled with relevant contacts interested in your content.
Your distribution list will be curated to include journalists, freelance journalists, magazines, newspapers, news agencies/syndicates, television stations, digital radio shows, podcasters, radio stations, bloggers, influencers, social media groups, local news desks, and national news desks.
We offer same-day press release distribution Monday through Friday for orders received before 3 p.m. GMT
Once your order is confirmed, our team will review your press release and create your custom-built media list. If your content meets our editorial guidelines and doesn’t require edits, we will distribute it promptly. If further proofreading or adjustments are needed, this may delay distribution.
We can translate your press release into up to 16 different languages including Spanish, Italian, German, Portuguese, French, Danish, Swedish, Greek, Cantonese, Mandarin, Japanese, Malay, Dutch, Norwegian, Hindi and Arabic.
If you require any additional languages not listed, please get in touch with a member of our team. Translations start from £45 per language.
We have an active 1.8m media database covering journalists, bloggers, influencers, and podcasters in 200 countries.
You can select from the UK, US, Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Greece, Hong Kong, Iceland, India, Ireland, Italy, Japan, Malaysia, Middle East, Mexico, Netherlands, New Zealand, Norway, Portugal, Qatar, Saudi Arabia, Singapore, Switzerland and UAE.
Yes. We offer press release writing from $330.
Our team has the experience and resources to craft impactful, attention-grabbing press releases. We understand how to write a press release that is successful and will help your content stand out.