Motorsport consultant, journalist and founder of Racing Mentor Jess Shanahan has launched a new book on sponsorship that will help drivers and riders to climb through the ranks.
The book, entitled Get Paid to Race, is the ultimate guide to modern-day sponsorship and touches on everything from building a brand through to landing the biggest sponsor of a racer’s career.
Get Paid to Race takes Jess’s experience running a race team and coaching drivers, as well as her background in marketing, PR and journalism, and presents it in an easily digestible format.
Those that buy the book will also gain access to exclusive digital content such as templates, guides and videos.
Shanahan says: “Motorsport sponsorship has changed and far too many drivers are going in with the wrong approach. I set up Racing Mentor to help people find success with sponsorship and Get Paid to Race is the next logical step in that journey.”
The book has already had plenty of support from the motorsport community with drivers already finding success on social media, in the press and with new sponsors.
Shanahan also picked up three important sponsors for the book; Marc Brunel Recruitment, Trade Price Cars and SupaPass. She says: “Proof of concept was important for this book so I used everything I knew to bring sponsors on board. They’ve helped to promote what I’m doing, invested to help get the book ready for launch and we’ve got more activities planned after the event too.”