UK company raises standard for herbal supplements with completely clean ingredients and research-backed education for consumers.
[28 November, 2018. LONDON, UNITED KINGDOM] Earthly Biotics, producers of high-grade herbal adaptogens and brain health formulas to improve cognitive health, announced today the launch of their equity crowdfunding campaign on impact investment platform SeedTribe.
Following a successful MVP that accumulates over 300 clinical trials for the first of their Global Nootropic Series product range, the UK company is set to take on the herbal supplement industry with a refreshing new approach. Their beautifully-packaged products use only clean, natural ingredients backed by clinical research; and they place education and transparency at the heart of their customer service.
With neurodegenerative diseases, depression and anxiety on the rise, consumers are increasingly self-educating and seeking natural supplements online. This has spawned a new market for brain health and cognitive performance products, also known as ‘nootropics.’ The market is estimated to grow to £9 billion globally by 2024.
Earthly Biotics founder and company director Krys Szota said, “The herbal supplement market is currently plagued by low grade synthetic variants. They are sold as “natural” but in reality often contain an excess of synthetics, binders or fillers. Our approach is grounded in research and maximising the pure, active ingredients in all of our products.”
Krys’ mission with Earthly Biotics was inspired by his father, who has suffered from Parkinson’s disease for over 20 years. This, combined with his own background in the Royal Marines, coaching elite international swimmers and counselling trauma victims of drowning, led him to conduct extensive research into natural supplements where he realised the need for completely clean, natural resources to support brain health.
“The importance of performance and longevity in brain health is finally coming to light and we’re proud to be providing products to lead the way. At Earthly Biotics, our mission is to be the beacon of trust for the natural brain health and herbal supplement consumer, providing premium quality products with clean ingredients supported by research based education to positively impact their lives.”
Liv Sibony, Head of Crowdfunding at SeedTribe, said “With a growing concern around the effects of modern day life on our health and wellbeing, we are excited to see how Earthly Biotics is tackling this huge problem with a practical, innovative solution. Krys’ focus on building a lean business operation, as evidenced through his MVP, makes him well positioned to scale in a fast growing market. His crowdfunding campaign provides a sustainable investment opportunity with the potential to make a positive impact on brain health for consumers around the world.”
Earthly Biotics is equity crowdfunding through SeedTribe, raising investment to take their products to market and expand their range.
Visit their campaign page for more information – https://www.seedtribe.com/business-proposals/earthly-biotics-15-385
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