The inaugural Inbox Expo marcom summit focused on the email channel comes to the London Science Gallery on March 18th 2020. Organised by emailexpert the email industry conference brings 48 leading international speakers and email experts for two days of keynote addresses, workshops, roundtable discussions and sessions on topics of interest to B2C and B2B email marketers.
G.B Heidarsson, the General Manager of SparkPost said “The professional level of presenters and participants and the variety of speakers’ influence and perspective are going to make this an absolute top tier event in the industry, worldwide.”
The size and scope of the conference unseen before in Europe. Talking from Chicago Christopher Marriott, President & Founder, Email Connect LLC said “It’s long overdue for an email conference of this magnitude to be held in London (and the whole of Europe, for that matter!). It’s a great idea, and it’s already generating a lot of talk around the world of email marketing.”
Inbox Expo 2020 theme focuses on accessibility and diversity. The tone set with the welcome address by Ricardas Montvila, of Mapp Digital speaking to diversity, asking the industry leaders in the room some burning questions. Followed by a primary keynote titled “Email for All” from author Paul Airey, widely recognised as lead advocate of accessibility in email.
The theme is reflected in the choice of venue, the art gallery at King’s College London booked for a 4 hour networking reception hosting business leaders at a private showing of the exhibition GENDERS. GENDERS: Shaping and Breaking the Binary presents a kaleidoscopic view of gender and its relationship with science, and factors such as class, culture, race, age and sexuality.
Keynote speaker Melanie Kinney, Marketing Manager, Mightier said when interviewed “I love that the theme is ‘celebrating diversity and accessibility’ which are two important and relevant topics in the industry right now. I’ve always found the email community itself to be very inclusive and it’s great to see the industry move in this direction on a whole.”
“Every delegate can expect a personalised and tailored experience. Inbox Expo London Edition will be the first time so many speakers – close to 50 in total — have come to the UK, flying in from across the globe to share their stories with our delegates. Our delegate to speaker ratio is about 2:1, a truly remarkable networking experience for those that want to up their email game and network,” said Andrew Bonar, founder of emailexpert.
Along with Inbox Expo host emailexpert, the event includes title sponsor Mapp, premier sponsor Pure 360 and additional sponsors including: ZOHO, Ongage, SparkPost, Pepipost, SendLane, Sensorpro, Taxi for Email, EmailOversight, MailMonitor, Striata, maillenium and email industries.
The extensive speaker line-up includes representatives from industry organisation, companies such as The AA, RAC, Women of Email, SEMRush, Zettasphere, Fidor Bank, Holistic Email Marketing, eFocus Marketing, Framer, Mightier, Osano and SparkPost.
Emailexpert UK Ltd promotes smarter use of email and enables access to the tools, information and resources necessary for businesses to make better decisions in the email marketing channel. The UK-based company was incorporated in late 2019 with the support of Founder Partner Sponsors Pepipost and SparkPost.
SparkPost is the world’s #1 email sender, trusted by customers like Zillow, The New York Times, Booking.com, Ebates and Zynga to dramatically increase email performance. SparkPost sends more than 37% of the world’s business to consumer email, more than 5 trillion messages a year. SparkPost’s unmatched data footprint and email analytics help leading enterprises break through the email noise to drive top-line results.
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.