ProFundCom, the market leader in the field of financial sector digital marketing, has reported a surge in usage during Q2 of 2020.
The firm found that within days of the lockdown starting, usage rates of its platform doubled.
“We were expecting higher numbers, but were still shocked by the strength of growth,” explains Paul Das, Founder and Managing Director of ProFundCom. “We literally had to double our infrastructure within a weekend, just to cope with the increase.”
ProFundCom is the only marketing analytics platform in the world designed specifically for the asset management and private banking space. It gives its clients an unprecedented level of digital tracking capability by collecting and analysing interaction and engagement data across email, web, and social channels.
This makes it easier to target prospects who can boost AuM, as well as identifying investors likely to withdraw funds, and react accordingly. The power of the system means that sales teams can view key data about a single prospect or investor in one place, without having to jump between various spreadsheets and systems.
And Paul believes the work from home movement is behind the surge in usage of the ProFundCom platform.
“Lockdown has transformed the digital landscape,” he says. “Online communication has progressed more in three months than in the previous thirty years. The amount of people communicating digitally just keeps growing, which gives marketers the opportunity to glean important information through ethical and compliant tracking and analysis. So, with more people than ever using email and other digital communication methods, it’s no surprise that financial marketers want to capitalise on this trend by using ProFundCom.”
To discover more about ProFundCom, go to www.profundcom.net or call +44 (0)20 7060 2146