An online training platform has launched to teach startups and small business owners how to promote their products and services, with the aim to help more companies survive during their early years.
PR Unlocked was created by Unhooked Communications MD Claire Gamble, a trained broadcast journalist with over 12 years’ experience working in communications. The online portal offers a range of free resources, such as online courses, podcasts and articles, as well as an in-depth training course that guides users through creating their own communications strategy and carrying out their own PR and marketing.
“Last year alone, around 660,000 new businesses started in the UK. But statistics suggest that within five years only 40 per cent will still be trading,” explained PR Unlocked founder, Claire Gamble. “A challenge for many startups and small businesses is how they let people know about their great products and services. PR and marketing agencies can charge thousands, meaning professional support and advice is out of reach for many. I speak to a lot of startups and small businesses on a daily basis and they all share similar challenges – how do they promote themselves? In the early days, there’s no reason why they can’t do some of their own PR and marketing, so I wanted to create an online platform to guide businesses through the process and help them succeed.”
People who sign up to the full PR Unlocked programme have one whole year to access the learning materials and any course updates during that time. There are also regular group video calls, a private online community for students, and a library of meet the expert videos. All the course content is optimised for desktop, laptop or mobile, meaning users can access it whenever and wherever they like.
Gamble added: “Over the last few years I’ve trained hundreds of businesses, marketers and university students face-to-face, but for so many startups and small businesses it’s difficult to take time out from their day-to-day work. Digital learning continues to grow in popularity thanks to its flexibility. Developing PR Unlocked was the next natural step for my business and means I can now reach out and help more business owners on a greater scale than I would otherwise be able to.”
For more information visit: https://prunlocked.com
Notes to editor
For more images, information or interviews please contact Claire Gamble, firstname.lastname@example.org.
About Claire Gamble
Claire Gamble is a trained broadcast journalist with over 12 years’ experience working in media and communications. Having developed her career in some of the UK’s leading PR agencies, Claire officially launched Unhooked Communications in January 2018 to focus on offering businesses integrated, creative PR and marketing solutions with an emphasis on digital and online activity.
Claire is also the founder of the Northern Creative Collective, a support and network group for small businesses and freelancers working in the creative and marketing industries in the North. A regular guest lecturer on PR and marketing at Manchester Metropolitan University, Claire also runs training courses and workshops for businesses, agencies, in-house teams and marketers. Claire has also gone through the Natwest Entrepreneur Accelerator programme, where she ran PR clinics for the other entrepreneurs on the programme.
About PR Unlocked
PR Unlocked is an online training platform designed to help startups and small businesses carry out their own PR in a strategic, creative and impactful way. Created by Unhooked Communications MD Claire Gamble, the website includes a number of free resources, including a blog, podcast and free courses.
The full PR Unlocked course covers everything from developing a strategy and carrying out different PR activities, to measuring success and unlocking opportunities. People who sign up to the PR Unlocked course also get access to a library of Meet the Expert videos, a private online community and regular group coaching calls.
About Unhooked Communications
Unhooked Communications is a PR agency based in Manchester that works with national and international brands and businesses. Specialist sectors include construction, property, home, interiors, manufacturing, professional services, and charity.
By creating a unique strategy for each client, Unhooked Communications develops integrated campaigns that help businesses communicate to their target audiences in a more meaningful and impactful way.
Working with journalists, copywriters, videographers, designers and SEO specialists, the agency creates stories and content that work across print, broadcast, online and face-to-face – or more often than not, a combination of all of these.
Unhooked Communications also offers online training and coaching to help startups and small businesses carry out their own PR, through the new PR Unlocked platform.