All sponsored promotion and advertising bolt-ons include a report on the resulting traffic, comments, shares and
likes. Note however that the success of these additional options ultimately depends on the quality of the content, so
unless your release has been produced by a professional we recommend that you also select the “Full consultation
and re-writing” bolt-on to ensure maximum potential ROI.
Professional sub-editing by our journalists £50 + VAT
Your release will be handed to our 40-strong team of writers and editors who will read through your copy, make corrections and amendments as they see appropriate to ensure your release has a professional look and is taken seriously. Any changes will be handed back to you for approval before final distribution.
Full consultation and re-writing service £150 + VAT
Our in-house team of journalists will give an analysis of your release and suggest creative ways in which it may be re-worked, re-written or enhanced with images or other content. Their expert eye will pick out angles you may have overlooked. This consultation process will be overseen by one of our account handlers who will act as liaison between you and the writing team.
photography £50 + VAT
Over the past 40 years SWNS has built up a library of over 750,000 copyright-owned images. We have everything from stock images of drinks and buildings to incredible images of news events, the natural world and (lots of) cute animals. Simply select this option during the submission process and our picture editors will contact you to discuss a brief before selecting some suitable images for your approval.
Distribution on the
national news wire £250 + VAT
SWNS is the leading provider of news content to the UK national press and leading web publishers. We use a news wire only available to agencies such as ourselves and have subscription deals with leading web publishers such as Mail Online, AOL and Yahoo!, whose editors receive our copy directly. Subject to editorial approval and suitability, your press release could be landing on their screens along with the best news stories of the day! Just tick the box during the submission process or contact us directly and our account handlers will submit your content for consideration by the editors at SWNS.
Facebook sponsored promotion £100 + VAT
Your story will be promoted on Facebook using targeted adverts. This option is ideal for content with genuine viral potential such as human-interest stories, opinion pieces and infographics. Your story will feature in the news feeds of the most relevant audience based on demographic criteria such as age, location and interests.
promotion £100 + VAT
Promoted Tweets provide you with a means of advertising your content and amplifying your online reach on one of the world’s most powerful and influential content platforms. We will place your content directly into the feeds of bloggers, journalists and relevant industry influencers with an interest in what you have to say.
£100 + VAT
If your release includes video, select this option and we’ll use YouTube’s demographic targeting facilities to run a sponsored promotional campaign, ensuring that your target audience has a greater chance of seeing your content on the world’s premier video platform.
promotion £100 + VAT
Your content will be amplified to reddit, a community content sharing site boasting over 113 million users. Via paid redditing, we will target relevant subreddits (communities of redditors) to ensure your content is seen by users who fit your target demographics.
StumbleUpon sponsored promotion £100 + VAT
Your release will be promoted to relevant categories on StumbleUpon’s with the potential to be seen by up to 25 million active users.
promotion £100 + VAT
Arguably the world’s most powerful social networking site for businesses and professionals, LinkedIn is a great platform for spreading the word about new products and services. We will target relevant users based on your specified audience demographics and target industry sectors.