If your business has an international reach, making an impact on your overseas audience is crucial. Press release translation is a great way to make this happen.
The good news is, translating your US press releases into multiple languages is easy and affordable. And there are many benefits you may not be aware of – communicating your news via overseas media outlets is just the tip of the iceberg.
Keep reading to learn how you can benefit from press release translation services.
Gain a Competitive Edge
The global marketplace is vast for many industries today. This means overseas competition is stronger – something your business needs to consider, especially if expansion is part of your plan.
Translating your press release is a great way to show your commitment to diversity and an urge to serve your international audience. This will set you apart from the competition and help you gain the respect of customers in other countries.
Distributing your press release in multiple languages can also lead to overseas lead generation and a wider demographic reach.
Keep Your Brand Consistent
Any marketing professional will tell you that brand consistency is a must. But this is more challenging for global businesses.
Staying consistent is a key factor in establishing and building your brand recognition. A lot of this comes down to maintaining a unique tone of voice across all messaging.
Press release translation allows you to control your brand consistency in other languages, helping you communicate to overseas audiences in the same way you do to your US ones. This goes a long way in building trust, becoming recognizable in your industry and establishing yourself as a credible thought leader in other countries.
Strengthen Your International SEO
Strong SEO is essential for most businesses today. This is why organizations put so much money and effort into it. But what about international SEO strategies?
A press release can be a great tool for driving traffic to your website and increasing your rankings. When you translate your press releases into other languages and distribute them to overseas media outlets, you’re working toward increasing your rankings in international search engines.
Your translated press release will start appearing in search queries in other countries, thus boosting your visibility, driving targeted international site traffic and getting more eyes on your brand.
Manage Sensitive Business Situations
Every business encounters some level of crisis that requires a quick response and even a bit of reputation management. In these sticky situations, press releases can effectively communicate a business’s position and provide much-needed transparency.
But what if the crisis impacts your overseas markets? This is where press release translation proves invaluable.
Getting your message across in other languages will help you address the overseas public quickly and mitigate any damage to your business reputation. It can also help you set the record straight if there are misconceptions or erroneous press surrounding the crisis.
Build a Reputation With International Media
Distributing well-translated press releases is a great way to form long-term relationships with international media outlets and journalists. These relationships can help strengthen future international press release campaigns and get your story more coverage.
A translated press release shows you care about reaching overseas audiences in their language and are willing to put in the translation work. This also displays your business’s versatility and diversity, something journalists will appreciate.
When translating a press release, consider adding localized references that will impact your international target audience. You may also consider including local imagery and highlighting any partnerships with overseas companies.
Make Press Release Translation a Part of Your PR Process
If you’re a global company, make international communication a mandatory part of your PR and marketing strategies. As you can see, the benefits go far beyond reaching a wider audience.
Let PR Fire help with our high-quality and affordable press release translation services. Get started today!