Are you thinking about getting a job in public relations? Landing your first job can feel scary—especially if you’re doing a complete career change, or starting with no experience. But it is possible; you can land a job in PR without tons of experience. In fact, you’ve likely already got skills that can serve you in …
Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your usual list of journos and publications, but no one bites. Literally no one. The great thing about the internet these days is that there are so many niche publications – …
How to Find Niche Publications for Your Niche News Stories Read More »
With a deluge of content floating about, the line past which you would call an item of interest newsworthy or even ‘news’ blurs. But every word or picture that comes from your business stays forever, aiding your public relations cause, or harming it. To readers, it amounts to too much text in every direction staking …
Ramp Up Your Public Relations With A Newswire Feed That Resonates Read More »
If you’re wondering how to distribute content, you’re not alone. Let me set the scene. You’ve written a stand-out piece of content that beats anything else out there on the topic. It’s got quotes, stats, branded visuals, and all that good stuff enveloped between really great writing, and you can’t wait for it to take off. …
How to Distribute Content: 7 Impressive Ways the Experts Are Doing It Read More »
You aren’t new to Instagram. You have already seen the “TikTok-like” videos on your feed and occupying a large part of your explore tab. Instagram Reels are everywhere. From the looks of things, we think they are going to be around for a while. And that Instagram can do to Reels what they did to …
Instagram Reels: 10 Ways To Use In Your Small Business Read More »
Let’s face it, SaaS content marketing is tough. Unless you don’t want to stand out. Companies that have content as a solid part of their marketing efforts know what goes into crafting a competitive strategy and creating content that fits all levels of the sales funnel while still satisfying both existing and new audiences. Effective content …
SaaS Content Marketing: How to Build Authority and Generate Sales Read More »
You’ve done it! You’ve spent hours working, and you’ve crafted the finest press release known to man. It has everything: it answers the five Ws, it has a great headline, it has plenty of information in the editor’s notes, and it’s all but guaranteed to get everyone who reads it interested in your announcement. There’s …
Tutorial: How to Email Your Press Release to Journalists Read More »
Timing is everything. You can’t sign up for an awards show after the ceremony and expect to have a chance, right? Neither can you put your name in the hat so far in advance that it’s buried by those who come later. You need to strike while the iron is hot and find the best …
What Is the Best Time to Send Out a Press Release? Read More »
One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title to your editor’s notes, every sentence and every word needs to be optimized for length and to convey necessary information with as little fluff as possible. This distinction is essential because press releases …
Press Release Length: How Long Should a Press Release Be? Read More »