Are you thinking about getting a job in public relations? Landing your first job can feel scary—especially if you’re doing a complete career change, or starting with no experience. But it is possible; you can land a job in PR without tons of experience. In fact, you’ve likely already got skills
Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your usual list of journos and publications, but no one bites. Literally no one. The great thing about the internet these days is that there are
With a deluge of content floating about, the line past which you would call an item of interest newsworthy or even ‘news’ blurs. But every word or picture that comes from your business stays forever, aiding your public relations cause, or harming it. To readers, it amounts to too much
If you’re wondering how to distribute content, you’re not alone. Let me set the scene. You’ve written a stand-out piece of content that beats anything else out there on the topic. It’s got quotes, stats, branded visuals, and all that good stuff enveloped between really great writing, and you can’t wait
You aren’t new to Instagram. You have already seen the “TikTok-like” videos on your feed and occupying a large part of your explore tab. Instagram Reels are everywhere. From the looks of things, we think they are going to be around for a while. And that Instagram can do to
Digital PR can help your small and mid-sized business grow Done right, online PR can be one of the most cost-effective ways to expand your audience and grow your business. Done wrong, however, it can be a costly exercise that takes up a significant amount of time, all while producing
Let’s face it, SaaS content marketing is tough. Unless you don’t want to stand out. Companies that have content as a solid part of their marketing efforts know what goes into crafting a competitive strategy and creating content that fits all levels of the sales funnel while still satisfying both existing
You’ve done it! You’ve spent hours working, and you’ve crafted the finest press release known to man. It has everything: it answers the five Ws, it has a great headline, it has plenty of information in the editor’s notes, and it’s all but guaranteed to get everyone who reads it
Timing is everything. You can’t sign up for an awards show after the ceremony and expect to have a chance, right? Neither can you put your name in the hat so far in advance that it’s buried by those who come later. You need to strike while the iron is