One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title to your editor’s notes, every sentence and every word needs to be optimized for length and to convey necessary information with as little fluff as possible. This distinction
Like most content online, a press release is like a sandwich; a catchy introduction is at the top, the meat is in the middle, and the conclusion is at the end. Still, a certain cadence and format are expected from press releases, and you want journalists to be excited by
Half of people now get their news from social media. Gone are the days of nipping to the shop to get a newspaper in the morning. Instead, we reach for our phones and start scrolling. If you choose to ignore the shift in media consumption, you could be missing out
Every day, we have loads of different conversations with everyone around us; some are about everything and nothing and go on for absolute ages, like the chats we have with friends. Some, however, have more of a purpose, like a quick office meeting or a rundown of the house rules
Aiming to generate as much media coverage as possible? While social media can occasionally be the spark that starts a fire of media coverage, old fashioned techniques such as sending out a press release are usually a far more reliable way to attract the attention of journalists. Press releases have
Effective PR is all about monitoring buzz, following media trends and publicising your product, service or business when the opportunity strikes. The right media monitoring software can help to make this process significantly easier, helping you get measurably better results. Today, a wide range of tools are available to make
Tired of sending out press releases without results? From a weak announcement to writing that feels overly complicated, a number of factors can prevent your press release from capturing the attention of journalists, bloggers and other online influencers. You don’t need to spend hours editing and reading over your content
If you ever want to make your job as a PR professional easier, you need the right PR tools and software. Without these tools and software, you’ll find that you’d be spending way more time writing/editing press releases, hunting down email addresses of journalists, and tracking the performance of your