Press Releases

Myths about press releases

Get the Real Story: 5 Debunked Myths About Press Releases

The press release has remained a powerful tool in the public relations and marketing industries for decades. However, a lot has changed with regard to how they’re written, distributed and read. This has led to quite a few misconceptions.  Unfortunately, many of the myths about press releases scare people away from using them, but they …

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Press releases for SEO

Press Releases for SEO: How to Optimize Your Next Story

Businesses and PR professionals use press releases to quickly and effectively get media coverage for all types of announcements like product launches, partnerships or new hires. This is a great way to let your audience know what you’re up to.  But the benefits of a press release go much further than media coverage. Like most …

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PR professional

Building & Maintaining Healthy Relationships With Journalists

Online media is the go-to source of information on current events and niche topics  for people across the US, every day. In fact, over eight in ten Americans say they get their news from a smartphone, computer or tablet.  With news outlets, blogs and podcasts all over the country focusing on virtually every industry, businesses …

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Ramp Up Your Public Relations With A Newswire Feed That Resonates

With a deluge of content floating about, the line past which you would call an item of interest newsworthy or even ‘news’ blurs. But every word or picture that comes from your business stays forever, aiding your public relations cause, or harming it. To readers, it amounts to too much text in every direction staking …

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content strategy

How to Distribute Content: 7 Impressive Ways the Experts Are Doing It

If you’re wondering how to distribute content, you’re not alone. Let me set the scene. You’ve written a stand-out piece of content that beats anything else out there on the topic. It’s got quotes, stats, branded visuals, and all that good stuff enveloped between really great writing, and you can’t wait for it to take off. …

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