Guest blogging has long been used by marketers as a way to feature industry expert voices, boost publication numbers, and drive up site traffic. The whole concept of having a guest blogging program as part of your larger content marketing strategy is not only smart, but it can be lucrative
Repurposing content marketing is something we talk about a lot but rarely follow through with. We know we should repurpose because all the major brands tell us we have too. Marketing influencers on Twitter and LinkedIn preach their success. But, we just don’t have the time or budget to turn
Are you thinking about getting a job in public relations? Landing your first job can feel scary—especially if you’re doing a complete career change, or starting with no experience. But it is possible; you can land a job in PR without tons of experience. In fact, you’ve likely already got skills
Tired of sending out press releases without results? From a weak announcement to writing that feels overly complicated, a number of factors can prevent your press release from capturing the attention of journalists, bloggers and other online influencers. You don’t need to spend hours editing and reading over your content
If you ever want to make your job as a PR professional easier, you need the right PR tools and software. Without these tools and software, you’ll find that you’d be spending way more time writing/editing press releases, hunting down email addresses of journalists, and tracking the performance of your