What do Samsung, Cadbury and Adidas have in common? These days, none of these huge brands can seem to do any wrong. But all three have had PR crises that could’ve destroyed their reputations. Take Samsung, for example. Several Galaxy Note 7 phones caught fire due to a battery defect
Gone are the days of picking up the phone and pitching your latest product launch or award to the biggest print publications in the city. Instead, the majority of media research is carried out online. When someone has a problem they need solving, nine times out of ten, they’ll fire
I’ll pick a poorly written blog post with a catchy headline over an excellent one with a dull headline any day! Why? Because a catchy blog post headline with weak content will at least convert a small percentage of the traffic it attracts from search and social shares, but a
How to measure content marketing ROI is quite possibly the most frequently asked question in the marketing world. Okay, it might be slightly behind “How do I get more leads?” but it’s a pretty close-run thing. Let’s start this blog post off with an agreement, first. We’ll run through some
What’s the number one challenge for solopreneurs and small businesses starting out? If you said attracting an audience, you’re spot on. And the best way to attract an audience according to every expert? That’s right. Content marketing. Easier said than done, though. Especially, if you’re starting out as a solopreneur. In
Welcome to this guide for creating high-quality content that’ll give you a higher chance of getting backlinks. First, we’ll cover what backlinks are, what your chances are of ranking in Google without them, and why content is the key to unlocking the door to backlinks. So let’s dive right in.
In Seth Godin’s words “If you need to persuade someone to take action, you’re doing marketing.” Digital Marketing is using Digital Mediums to persuade someone to take action. It could be signing up to your newsletter, downloading an eBook, or signing up for a webinar. Digital Marketing is a no-holds-barred match in
Guest blogging has long been used by marketers as a way to feature industry expert voices, boost publication numbers, and drive up site traffic. The whole concept of having a guest blogging program as part of your larger content marketing strategy is not only smart, but it can be lucrative
Repurposing content marketing is something we talk about a lot but rarely follow through with. We know we should repurpose because all the major brands tell us we have too. Marketing influencers on Twitter and LinkedIn preach their success. But, we just don’t have the time or budget to turn