You’ve done it! You’ve spent hours working, and you’ve crafted the finest press release known to man. It has everything: it answers the five Ws, it has a great headline, it has plenty of information in the editor’s notes, and it’s all but guaranteed to get everyone who reads it interested in your announcement. There’s …
Tutorial: How to Email Your Press Release to Journalists Read More »
Timing is everything. You can’t sign up for an awards show after the ceremony and expect to have a chance, right? Neither can you put your name in the hat so far in advance that it’s buried by those who come later. You need to strike while the iron is hot and find the best …
What Is the Best Time to Send Out a Press Release? Read More »
One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title to your editor’s notes, every sentence and every word needs to be optimized for length and to convey necessary information with as little fluff as possible. This distinction is essential because press releases …
Press Release Length: How Long Should a Press Release Be? Read More »
Like most content online, a press release is like a sandwich; a catchy introduction is at the top, the meat is in the middle, and the conclusion is at the end. Still, a certain cadence and format are expected from press releases, and you want journalists to be excited by your news, not raise their …
20 of The Best Examples of Press Releases (Updated 2022) Read More »
Aiming to generate as much media coverage as possible? While social media can occasionally be the spark that starts a fire of media coverage, old fashioned techniques such as sending out a press release are usually a far more reliable way to attract the attention of journalists. Press releases have been a mainstay of public …