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How to Repurpose Content Without Breaking your Budget
Repurposing content marketing is something we talk about a lot but rarely follow through with. We know we should repurpose because all the major brands
The Ultimate Guide on How to Get a Job in PR
Are you thinking about getting a job in public relations? Landing your first job can feel scary—especially if you’re doing a complete career change, or starting
How to Find Niche Publications for Your Niche News Stories
Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your
Ramp Up Your Public Relations With A Newswire Feed That Resonates
With a deluge of content floating about, the line past which you would call an item of interest newsworthy or even ‘news’ blurs. But every
How to Distribute Content: 7 Impressive Ways the Experts Are Doing It
If you’re wondering how to distribute content, you’re not alone. Let me set the scene. You’ve written a stand-out piece of content that beats anything else
Instagram Reels: 10 Ways To Use In Your Small Business
You aren’t new to Instagram. You have already seen the “TikTok-like” videos on your feed and occupying a large part of your explore tab. Instagram
8 Hand-Picked Content Marketing Books You Should Read
Fed up with content marketing books that turn out to be utter tripe? That was me too. When I googled “content marketing books” looking for inspiration and
6 Essential Digital PR Tools for Small and Mid-Sized Businesses
Digital PR can help your small and mid-sized business grow Done right, online PR can be one of the most cost-effective ways to expand your
The Jobs to Be Done Framework: What It Is and How to Use It
I like to say that 80% of marketing is customer research. I’m sure you agree that, when you understand your customers inside out, marketing is