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Increasing your Domain Authority from Scratch
You’re launching a new business with a shiny new product. You think it will change the world – or at least your target audience’s world.
The 6-Step, Small Business’ Guide To Reputation Management
What do Samsung, Cadbury and Adidas have in common? These days, none of these huge brands can seem to do any wrong. But all three
What, Why and How: Your Ultimate Guide to Inbound PR
Gone are the days of picking up the phone and pitching your latest product launch or award to the biggest print publications in the city.
How to Get your Press Released Picked Up: 6 Ways to Gain Media Coverage
Used effectively, press releases can help your business earn valuable media coverage, all at a surprisingly low cost. Unfortunately, many businesses take the wrong approach
How to Write a Catchy Blog Post Headline in 7 Easy Steps
I’ll pick a poorly written blog post with a catchy headline over an excellent one with a dull headline any day! Why? Because a catchy
How to Measure your Content Marketing ROI
How to measure content marketing ROI is quite possibly the most frequently asked question in the marketing world. Okay, it might be slightly behind “How
The Solopreneur’s Beginners Guide to Content Marketing
What’s the number one challenge for solopreneurs and small businesses starting out? If you said attracting an audience, you’re spot on. And the best way
40 Really Simple Content Promotion Strategies
You’ve written a post designed to take organic traffic by storm. What do you do next? Sit back and wait for the SEO goodness to
How to Create Quality Content that Attracts Backlinks
Welcome to this guide for creating high-quality content that’ll give you a higher chance of getting backlinks. First, we’ll cover what backlinks are, what your