About Us

PR Fire was born as an outlet for companies and organisations of any size and budget across the UK, to spread their news.

With 14 years spent as founder and managing director of Manchester-based online digital agency Custard, Sam Allcock now leads PR Fire, bringing with him vast industry leading expertise in several sectors of online marketing.

He has countless experience in helping businesses improve their online performance through SEO, PPC, content marketing and social media.

And through excellent contacts, Sam has links with market research specialists and one of the country’s best agencies to help new clients get exposure in major news outlets as well as digital platforms like AOL and Yahoo. 

Now, as an unrivalled leading online public relations and marketing service, PR Fire’s team of experts quickly helps a broad range of clients connect with consumers, media and bloggers, letting everyone know about their new products, services or company news.

We work alongside a vastly experienced team, for a range of national and regional clients across many sectors, including start-up businesses, finance, travel, sport, technology, lifestyle and many more.  

We deliver excellent PR coverage with maximum results. 

Our team of in-house journalists, combined with unrivalled search engine knowledge and social media expertise, means we can distribute any kind of content to the right places.

So, if you want to get your business noticed, you’re in good hands. 

Having been on the other side of the fence, we know exactly what journalists want to read – and more importantly, what they don’t – when your news hits their inbox. Catch them at the wrong time and your release could end up in their junk folder.

We can edit your content to make sure it gets noticed by the right journalists at the right time and then distribute it across our channels.

If you prefer, we can provide a full consultation and write a press release for you before sending it out to the journalists who will appreciate it most. 

But that’s not all – we can also prepare measurable campaign goals, generate authoritative backlinks for your website, develop brand recognition and increase your search engine visibility.