About Us

PR Fire is a collaboration between Britain’s biggest independent news content provider – SWNS.com – and the digital marketing agency Custard.

We realised that our combined expertise could offer an unrivalled service in content distribution
SWNS started life in the 1970s as South West News Service in Bristol, a handful of hacks bashing out copy for national newspapers in a smoke-filled office by the Crown Court.

These days, the business spans the length and breadth of the UK covering everything from major breaking news events and hard news to amazing human interest stories and viral content.

We have more content published in national newspapers and their web editions than any other provider. We are also contracted suppliers to the leading digital-only publishers such as AOL and Yahoo!

We also have our own PR company, 72Point, a market research specialist OnePoll and a TV production company Oblong Films.

With 150 staff across the board, we humbly consider ourselves experts in generating media coverage.


Custard are online marketing specialists who help businesses improve their online performance through SEO, PPC and social media.

We work on real metrics; setting KPIs that make a tangible difference to an online business. Our SEO experts report on the return on investment that we provide, not on keyword rankings, while our PPC team ensure that returns are positive and that budgets work as hard as possible, in even the most competitive industries.

Working with a range of clients in a variety of different industries, Custard service big brands like Liverpool FC down to the small local businesses with whom we built up our agency. We pride ourselves on providing marketing packages that makes the most of any budget, achieving a solid ROI and offering a cost-effective service.


PR Fire 10 Broomfield Lane, Hale,
Altrincham, Cheshire, WA15 9AQ