If your business has an international reach, making an impact on your overseas audience is crucial. Press release translation is a great way to make this happen. The good news is, translating your US press releases into multiple languages is easy and affordable. And there are many benefits you may not be aware of – …
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The press release has remained a powerful tool in the public relations and marketing industries for decades. However, a lot has changed with regard to how they’re written, distributed and read. This has led to quite a few misconceptions. Unfortunately, many of the myths about press releases scare people away from using them, but they …
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If you work in marketing, advertising, PR or a creative field, you’re probably familiar with creative briefs. You may also be aware of how important they are and (unfortunately) how many times they’re not given the attention they need. A creative brief defines the scope of a project and its key deliverables, providing a creative …
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If you’re a content creator, you work hard to develop material that provides value to your target audience. But once the content is complete, your next challenge is getting it out in the world. Content syndication isn’t a new concept, but it’s one with a lot of mystery attached to it. For years, individuals, businesses, …
Back in 1996, Bill Gates wrote an essay called “Content is King,” in which he predicted that most of the money made from the internet would come from content. For years after, digital marketers around the world lived by that phrase, and for good reason. Content has had a huge influence over advertising, brand awareness, …
Content Marketing Strategies Your Business Can’t Ignore in 2023 Read More »
Businesses and PR professionals use press releases to quickly and effectively get media coverage for all types of announcements like product launches, partnerships or new hires. This is a great way to let your audience know what you’re up to. But the benefits of a press release go much further than media coverage. Like most …
Press Releases for SEO: How to Optimize Your Next Story Read More »
Online media is the go-to source of information on current events and niche topics for people across the US, every day. In fact, over eight in ten Americans say they get their news from a smartphone, computer or tablet. With news outlets, blogs and podcasts all over the country focusing on virtually every industry, businesses …
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Anyone in public relations will tell you that if you want to compete, you have to stay on top of the latest industry trends. The days of relying solely on your tried and true strategies are long gone. Evolution has always been a big part of PR, and with information being created and delivered faster …
Picture this scenario: you’ve got a great news story that you know will be a huge hit. You eagerly start sending it out to your usual list of journos and publications, but no one bites. Literally no one. The great thing about the internet these days is that there are so many niche publications – …
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